Each logo design starts with a sketch. I present each concept for a client to review. In this case, we opted for concept #1, as shown here.
Next, we add some further refinements to the chosen concept. We narrowed down to a final design, which is #5.
Lastly, we explore font choices to pair with the logo. This process in developing a logo from scratch is a collaborative effort, and it's important to provide for the client a fresh new design for their business.
